Why concentrate your efforts, products and services on attracting an ideal client? Well, the quick answer is, life is short and is best spent working with those you love and enjoy.

What is that you say? You are the practical kind, and take any client because you have bills to deal with. You have grown accustomed to eating and paying your mortgage so an ideal client is one who pays their bill. I would challenge you to expand your concept of an ideal client to better serve yourself and your clients.

To illustrate attracting an ideal client, let me use an analogy from nature. I am an avid birdwatcher. When I started I put out a generic seed mix and one feeder. Sadly I had no takers and for a long time I wondered why I had no birds taking advantage of my lovely feeder!

Next I educated myself on the needs of the birds I wanted to attract. I realize now that the birds were mostly turned off because I had no shrubs or trees to shelter them while they fed. Over the next few years I built up the shrubs and cover in my yard and attracted loads of birds. What fun! Sort of.

I admit to a prejudice against some types like grackles and starlings that are not my ideal bird! They are not pretty, they came in swarms, cleaned out my feeders and intimidated the pretty songbirds I did want to attract.

I returned to my information resources to research what my ideal birds liked. Did you know there is a special feeder designed for the American Goldfinch? There is even a feeder designed specifically for the majestic Pileated woodpecker.

The results? When I adapted my feeders (substitute your products and your services here) I attracted the specific birds I wanted to attract. I saw the results I wanted by adapting my offerings to meet the specific needs of my ideal birds.

The advantages to my birds should be obvious. They are sheltered and well fed. What about the advantages to me as the provider -whether of birdseed or of professional services? When I research, select and narrow down my ideal client, all sorts of aspects of my business become easier.

For instance I am no longer using the shotgun approach of putting out one product and hoping to attract who ever passes by (or flies by!). I have become an expert as far as the birds, my clients, are concerned. They select my yard time and again because I know what they need and I provide it. I have even gone beyond their basic needs and now cater to their preferences! Of course they select my yard!

"Business Refreshment for Lightworkers" Retreat

Spend a day renewing your connection with your business.

Get Clear on where you have been, where you are and where you want to grow your business.
Get Juiced on the passionate dream you had when first starting out. Open to the message that prosperity and self-honoring values ARE compatible!
Get Ready to Intention and Create the business you will love a year, three years and five years down the road.

Discover:

• Who is your ideal client and how can you market directly to them?
• What are you overlooking when it comes to growing your business?
• How can you offer only those services that you LOVE providing?

Wise Women FestivALL
Mind, Body, Spirit Fun for the Whole Family!
Saturday, May 13, 2006
10 AM-7 PM
Unity of Fairfax Church
2854 Hunter Mill Rd., Oakton, VA

Celebration of Life! Expo
Holistic Expo and Conference
Sat & Sun, August 12 & 13, 2006
10 am - 5 pm both days
York Expo Center, Old Main
334 Carlisle Ave., York, PA