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Dear Reader,
Expos are great places to make
money and
attract new clients if you are a
savvy exhibitor. Read my
12
Tips
to Expo Success to learn more.
| Better Business for Holistic Entrepreneurs |
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If you are serious about taking
your business
to the next level, this teleclass is for
you.
Six, one-hour telephone sessions will cover:
- Who is Your Ideal Client (and why you
should care)
- Easy and Intuitive Business Planning
- Time and Process Management
- Authentic Marketing
- How to Charge What You’re Worth
- Holistic Business Basics
May 17, 24, 31 and June 14, 21,
28
Thursday evenings, 8 pm – 9 pm ET
All sessions conducted by
telephone
For current and future Holistic
Entrepreneurs.
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| The Synchronicity Mirror |
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The Synchronicity Mirror allows you
to:
SEE, FEEL and KNOW clearly how the
universe is supporting you
Gain future hindsight about exactly what
brought you to today
Use insights to shape your best, next
steps forward
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| Upcoming seminars and events |
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Help! Help! My to-do list is killing
me!
Do you feel that your to-do list controls you
rather than the other way around? This
four-part class invites you to join with other
busy individuals to identify and then do what
YOU want to do with your precious
time.
Tuesdays, May 8, 15, 22, 29,
2007
6:00 pm to 7:30 pm
Frederick
Community College
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Wise Women Holistic
Festival
I will again be offering a limited number
of free,
20-minute consults for
holistic business owners.
Reserve your spot in advance or sign
up during the festival!
Saturday, May 12, 2007
10 am to 6 pm
Unity Church of Fairfax, VA
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How to Change How You Feel About
Change
Don’t just survive – THRIVE during times of
change and transition. Understand how the
human brain works during change, the
stages you will pass through and set yourself
up to grow through the opportunities and gifts
inherent in change!
Wednesdays, June 6, 13, 20, 27,
2007
7:00 pm to 8:30 pm
Frederick
Community College
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Celebration of Life Holistic
Expo
In addition to speaking, I'll be offering
free, 20-minute consults for holistic
business
owners.
Saturday & Sunday, August 11 & 12,
2007
10 am to 5 pm both days
York, PA
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Copyright 2007, A New Leaf
Coaching -
Anne
Kelly
All rights in media reserved. The content of
Give and Take may be
forwarded in
full without special permission provided it is
used for
non-profit purposes and full attribution and
copyright
notice are given. For other purposes, please
contact
Anne
Kelly.
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12 Tips to Expo Success |
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12 Tips to attract the
right clients to your exhibit!
I exhibited at an Expo last Saturday and took
particular note of which vendors and displays
were attracting participants and which were
not. Some of us had great traffic and others
had only a few visitors. Same Expo, same
potential audience. So why was there a
difference? You might be surprised!
I coach my holistic business clients to
design their Expo displays using my 7 Secrets for
Expo Success. After observing
exhibitors last Saturday, I decided to expand
my list to include an additional 5 tips for a
successful Expo experience:
Tip #8: Go where your ideal
clients
are. You
can have the best display, samples, and
attitude, yet if your ideal clients do not
surround you, all is for naught. If, for
instance, your holistic service provides pain
relief and enhanced physical mobility, yet you
are exhibiting to teens
and young
adults, you won't attract many
visitors. Switch to an AARP Expo or
Alternative Health for Seniors, and you’ll be
swamped!
Tip #9: Set specific goals ahead
of
time and
then plan your display to meet those goals.
For me it was (1) attracting 10 potential ideal
clients and signing them up for sample
coaching sessions, (2) adding 20 new
subscribers to this e-zine, and (3) filling all
eight 20-minute consult appointments I
offered during the Expo. Everything in my
display pointed toward those goals, and I met
or exceeded all three.
Tip #10: See what
other
exhibitors are doing well. Ask them
what
they do to move their merchandise or entice
visitors to sample their services. If it fits,
then tweak their ideas to enhance your
exhibit.
Tip #11: Put yourself in the
shoes of
those
who walk by your exhibit. What do they
see? Have you clearly identified whom you
serve and what benefit you provide? If not,
expect the vast majority of visitors to "keep
on walking." You’ve given them no reason to
stop and talk.
Tip #12: Set up your space
energetically.
Fortunately, as holistic entrepreneurs we are
pretty good at this. A lovely process for doing
this comes from good friends Tom and
Katie Hirt of
Angelic Connections:
Set up
your space energetically as you set up your
space physically. On the morning of the
expo, visualize participants who would best
benefit from your services being drawn to
your booth and asking for information or a
session. Send out an energetically glowing
or vibrating line of attraction that guides
people to you, similar to the lights on a movie
theater floor that help you navigate the aisle.
Extend the line of attraction out of the
building to the nearest highways and beyond
to attract the best clients to you. Ask the
Angels to guide to your booth folks who are
good for you and you for them, and then sit
back and watch what happens!
Next month’s article:
Your Spirit Guides
called! They said, “Get a business
plan!”
Forward this
e-zine to a
friend
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