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Give and Take e-zine
July 2007

Dear Reader,

This month I share how to set your fees so that the right and perfect clients are attracted to you!

In this issue...
  • The Energy of Money
  • An Easy Formula to Know Exactly How Much to Charge
  • How to Build Your Holistic Business
  • Upcoming Seminars and Events

  • The Energy of Money
    Lemonade Stand

    An Easy Formula to Know Exactly How Much to Charge


    Do you subscribe to the notion that those of us with spiritual and healing gifts should either work for free or receive very little compensation?

    The question of how much to charge came up during my coach certification training. The excellent facilitators told us, "If you charge $50, there will be clients who want your services; if you charge $500, there will be clients who want your services; and if you charge $50,000 a year for your services, there will be clients who want to hire you."

    I'm going to share with you a way to set your fees that is grounded in reality and allows you to practice the Law of Attraction/Deliberate Creation!

    "YOU decide how much to charge for your services, and the right and perfect clients are attracted to you. It really is that simple, even though I had doubts when I first heard this.

    • Step 1: Decide how much you wish to earn during the year ahead. Go ahead, pick a number that stretches you, yet you know is achievable. (For most of you, I'd say double that, but go with a number that feels right for you!)
    • Step 2: Prioritize your list of products and services so that you're doing what you love to do the most in your business. For me, it's a combination of writing, teaching, group coaching, and one-on-one coaching.
    • Step 3: Determine how much time you wish to spend on each of these activities in order to earn your yearly salary. For me, it's 25% of my time writing and teaching, 25% of my time in group coaching, and 50% of my time coaching one-on-one.
    • Step 4: Now it's simply a mathematical formula. If half of my annual salary will come from coaching one-on-one clients, and I want to maintain between five and seven individual clients per month, I'm able to set my fees based on realistic figures that will deliver the salary I want and deserve!
    It doesn't matter what other holistic providers are charging! I'd go crazy trying to normalize my fees according to what others in my field are receiving.

    Set your fees with your own vision and desire in mind
    , and then work that plan to completion. Once complete, come up with next years' plan - perhaps with a new mix of services and products and with a different fee structure. It's YOUR business, YOU decide.

    The right and perfect clients really will be attracted to you.

    Let me say a word about fear at this point, because I've been there. When my coach urged me to increase my fees, I was terrified. I had a full client load and it meant going back to my wonderful clients and telling them that my fees would substantially increase in a month's time. I was sure they would all bail on me!

    Some did indeed bail; the higher fees were too much for them. But, just as my coach had predicted, new clients were attracted to my services at the higher fees. I wound up actually coaching fewer clients, and making more money, and both my clients and I were very, very happy. Would you like some of that?

    I leave you with a call to action to start paying yourself the salary you so richly deserve!

    • Visit or call your local Small Business Development Center and make an appointment for a specialist there to help you complete a business plan, to include income and expenses. DO IT TODAY!
    • Hire a mentor coach to walk you through this incredibly important foundation piece for your business. My investment in a mentor coach saved me years of frustrating "trial by fire." I doubt I would be in business today were it not for her help.
    • Take a class or read a book on how to start up your business, and put into action what you learn. It can be enjoyable to create your own business plan; it does not have to be hard unless you make it so. (If you doubt this, send me an e-mail and I'll elaborate.)
    • If you are a holistic entrepreneur (or wish to be one in the future), invest in my TeleClass, "How to Build Your Holistic Business", which kicks off September 10. During six step-by-step classes you'll receive easy to complete templates such as a business plan, marketing guide, and an ideal client worksheet.
    I hope that this article will stir up some controversy and comments from my readers. As always, I love hearing your ideas and input.

    Till next month,

    Blessings & Light,


    How to Build Your Holistic Business
    Take Your Business to the Next Level


    The Holistic Business Building TeleClass will be repeated beginning
    September 10th!

    If you are serious about taking your holistic business to the next level, this teleclass is for you.



    Six, one-hour telephone sessions will cover:

  • Who is Your Ideal Client (and why you should care)
  • Intuitive Business Planning
  • Time Management
  • Authentic Marketing
  • The Energy of Money
  • Holistic Business Basics

  • Sept. 10, 17, 24, Oct. 1, 8, 15, 2007
    Monday evenings, 8 pm - 9 pm ET
    All sessions conducted by telephone
    For current and future Holistic Entrepreneurs.
    Click here to learn more


    Upcoming Seminars and Events

    _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

    Celebration of Life Holistic Expo

    In addition to speaking, I'll be offering
    on-site, 20-minute consults for holistic business owners.

    Saturday & Sunday, August 11 & 12, 2007
    10:00 am to 5:00 pm both days
    York, PA
    _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

    The Wisdom of The Four Agreements

    This will be a fun, highly interactive discussion forum and environment of mutual inspiration! Those who have already read the book and those who have not yet read it are equally welcome to attend.

    Mondays, August 13, 20, 27, 2007
    6:50 pm to 8:20 pm
    UU Congregation of Frederick
    Suggested Donation to UUCF: $15

    _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

    How to Build Your Holistic Business

    Sept. 10, 17, 24, Oct. 1, 8, 15, 2007
    Monday evenings, 8 pm - 9 pm ET
    All sessions conducted by telephone
    For current and future Holistic Entrepreneurs.
    Find out more!

    _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _




    Copyright 2007, A New Leaf Coaching - Anne Kelly
    All rights in media reserved. The content of Give and Take may be forwarded in full without special permission provided it is used for non-profit purposes and full attribution and copyright notice are given. For other purposes,
    please contact Anne Kelly.






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