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Dear Reader,
When I was a new business owner I
found it very challenging to market
directly to individuals or groups.
I didn't want to come across as pushy
or aggressive. And from what I
hear from others, I was not alone in my
aversion to marketing.
| Authentic Marketing |
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Yes! Marketing can feel good!
Many holistic business owners tell me that
when it comes to marketing, they feel
unnatural and awkward. Yet
marketing is an
essential part of any business.
In past issues of this e-zine, I detailed a
variety of ways to market your business. For
instance,
Easy Ways to
Attract
New Clients and Funneling Clients to
Build Your Business.
My focus today is not so much on process,
as on how to feel authentically
yourself, while telling others what it is
you do for a living. And I'll give you the
bottom line. When I am authentically
marketing, I am connecting with another
person; not performing or selling. It's
really that simple.
Regardless of the venue (print ad, expo,
e-zine, teleclass, brochure, conversation), I
am
first and foremost connecting with my
potential, ideal client. I'm
asking questions
and soliciting feedback to determine if we are
a good match. I'm listening to determine if
their problems can be solved by the
solutions I offer.
Once that becomes clear, they will either slip
away (and that's OK) or enthusiastically ask
for more information! After all, I am
offering
to solve their problem.
As holistic entrepreneurs, most of us are
very comfortable with the process of
connecting. We know early on if we are
a
good fit, and if the service or product we
provide will be welcomed. And in that
space
of connection, we are
authentic.
Have you noticed that when you talk about
the positive benefits other clients have
experienced by working with you, that
your
confidence and passion become clearer?
And you feel, well, authentic!
You're not
selling; you're sharing honestly the good
news about your product and service.
Here are a few more tips to build your
confidence around marketing and increase
your feeling of authenticity:
- Engage your potential client in
conversation. Learn about them, their
challenges and desires.
- Share your own experience and
passion
for what you do. As long as you are
connected to your unique gift, your marketing
will be authentic.
- Talk specifically about how your
products
and services have helped others.
Results
are what your client will buy, so it's important
that you be clear on the specific benefit
you
offer.
- Include written testimonials in
your
marketing. Or, try the latest and use audio
testimonial on your website. The praise of
another, as long as it mentions specific
benefits, can be a great client attraction
tool.
And finally, give yourself
permission to pursue marketing
techniques
that feel good to you! If, for example, public
speaking is not your forte, then forget it! Not
everyone needs to be a public speaker to
market his or her services.
If writing gives you headaches, express
yourself and tout your business by another
means. If you want written content, the
Internet is filled with articles by gifted writers,
and available for free for your e-zine. Just
one such site is
www.ezinearticles.com.
If you are still unsure of which marketing
method is the most authentic for you, do
a
gut check. How do you feel before,
during
and after a marketing spot?
If the
activity is an authentic match for you, you will
feel inspired, enthused, confident, and
connected to your audience!
If you would like support in marketing your
business, Authentic Marketing is one of six
topics I cover in my Holistic Business
Building TeleClass. The next
offering of
this practical, hands on TeleClass starts on
September 10.
Till next month,
Blessings & Light,
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| Holistic Business Building TeleClass |
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The feedback from the May-June
TeleClass has been so positive that I will
repeat this series beginning
September
10th!
If you are serious about taking
your
holistic business
to the next level, this teleclass is for
you.
Six, one-hour telephone sessions will cover:
Who is Your Ideal Client (and why you
should care)
Intuitive Business Planning
Time Management
Authentic Marketing
The Energy of Money
Holistic Business Basics
Sept. 10, 17, 24, Oct. 1, 8, 15,
2007
Monday evenings, 8 pm - 9 pm ET
All sessions conducted by telephone
For current and future Holistic
Entrepreneurs.
Click here for more
information
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| Upcoming seminars and events |
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Help! Help! My to-do list is killing
me!
Do you feel that your to-do list controls you
rather than the other way around? This four-
part class invites you to join with other busy
individuals to identify and then do what YOU
want to do with your precious time.
Wednesdays, June 6, 13, 20, 27,
2007
7:00 pm to 8:30 pm
Frederick
Community College
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Celebration of Life Holistic
Expo
In addition to speaking, I'll be
offering
free, 20-minute consults for holistic
business owners.
Saturday & Sunday, August 11 &
12,
2007
10:00 am to 5:00 pm both days
York, PA
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
FREE TeleClass - How to
Easily Attract
Clients
How a Marketing Funnel insures a
constant flow of clients!
60-minute TeleClass
Coming in July
2007
Limited to the first 12 registrants!
To reserve your spot, send an e-mail
to
ANewLeafCoaching@earthlink.net
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Copyright 2007, A New Leaf
Coaching -
Anne
Kelly
All rights in media reserved. The content of
Give and Take may be
forwarded in
full without special permission provided it is
used for
non-profit purposes and full attribution and
copyright
notice are given. For other purposes,
please
contact
Anne Kelly.
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