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Dear Reader,
The basics of client attracting
testimonials - it's easy
with my step-by-step guide.
| Testimonials That Turn Prospects into Clients! |
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Testimonials That Turn Prospects into
Clients!
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I'm writing this article nestled in my retreat house
where I teach
Holistic
Business
Building seminars to practitioners in and
around beautiful Berkeley Springs, WV. This
house is a wonderful example of the power
of testimonials from folks who have "been
there and done that."
When I bought this home 2 years ago, I had
a clear vision of how I wanted it to look and
feel for my seminar and retreat participants.
What I lacked was the contact
information
for the many professionals who would help
me make my vision a
reality.
My solution? I sent an e-mail asking
acquaintances for testimonials on their
first-hand experience working with the
type
of
trades people I needed.
The most interesting result of my e-mail was
that everyone replied! Even those
who
couldn't provide a name and testimonial took
the time to reply. People WANTED to
share
their experiences, good and bad; they
WANTED to help me find the best
service
and product to meet my goals.
Your past and current clients are a
persuasive testament to the
value of your
services and products, and the specific
results you deliver. Have you tapped
into that
wellspring of client-magnet information?
A good testimonial (and I'll define that in a
moment) has tremendous power to
motivate
prospective clients to purchase your product
or try your service. And with my
step-by-step
guide to powerful testimonials, it couldn't
be
easier.
A great testimonial will motivate a
prospect
to:
- Identify with your client's
experience
- Believe that the testimonial was
written
by a real person
- Overcome skepticism about you
and the
results you will deliver
- Want the specific results you
can
provide
In other words, a great testimonial
inspires a
prospective client to take action! When
a
prospect reads a great testimonial about
you, they will:
1. Identify with your client's
experience: Great
testimonials are written from the perspective
of your ideal client. Readers
should
recognize themselves in the verbiage,
seeing similar demographics, similar need,
or both. Ideally, your reader will recognize
that the author of the testimonial faced the
same challenges and desired the same
result as the reader does, a powerful
connection and incentive to continue learning
about you and your
solutions.
2. Believe that the testimonial was
written by
a real person: I don't know about
you, but I'm
highly suspicious of testimonials that don't
include the writer's full name, include only
their initials, or, worse yet, don't identify the
author at all.
To let your readers know that the testimonial
did indeed come from a client of yours,
identify the author by including some or
all of
the following:
full name, company, city, website, and/or
a
photo. If you crave the latest technology,
include audio testimonials on your
website,
direct quotes from your clients to your
readers.
On my "next to accomplish" list is to
investigate Audio
Generator and Audio
Acrobat, programs for recording and
posting
verbal testimonials. (Readers, I'd love to
hear your "testimonials" on
such technology.)
3. Overcome skepticism about you
and the
results you will deliver: If you know that
price,
location, or competition is a stumbling
block
for potential clients, feature a testimonial that
addresses that doubt head on! Your reader
will "see themselves" in the testimonial, and
read how their exact concerns were
addressed and overcome. Such
testimonials
can be even more powerful than ones with
all positive verbiage. For example:
"I was attracted to the topics offered in
your
teleclass, but I was hesitant to pay what I
thought was a high cost. I'm on a tight
budget, and it seemed like an extravagance I
could do without. But within the first week of
class I could see that the tuition was a small
price to pay for the client-attracting tools you
shared with us during each and every
class."
Powerful testimonials speak directly to your
ideal clients' greatest challenges and
goals.
Prospects will be compelled to investigate
further when you directly address what is
most important to them.
4. Want the specific results you can
provide:
Great testimonials are all about the
tangible
results that you deliver, and not about
abstract generalities. And, of course, the
results must be of importance to your ideal
client!
Great testimonials are first-person
accounts
detailing how the user improved after
experiencing your product or service.
Note!
The testimonial is NOT about you, but
rather
the specific results the client achieved
after a
session(s) with you.
It may sound counterintuitive, but your best
testimonials will likely focus heavily on the
writer rather than on you and your company.
For example:
"I'd been suffering with sciatic pain for 5
years when I first signed up for a
body-energy session with Alexandra. Before
that
I'd tried half a dozen different modalities and
had resigned myself to living with the
discomfort. I was most pleasantly surprised
when I realized that, after my first session,
my sciatic pain was almost completely
eliminated! I'm now on a regular regimen of
sessions and I'm able to resume activities I
long missed, like gardening and
hiking!"
So now you know that a great testimonial
inspires prospects to Identify, Believe,
Overcome Skepticism, and Want. But
how
exactly do you inspire happy clients to
write
great testimonials for you?
Join me next month when I'll share:
Five easy steps to guarantee great
testimonials from your clients.
Until then,
Blessings & Light
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| See Your Business Featured Here! |
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Coming in April 2008: Visualize your
business featured in the special
2-year
anniversary edition of this e-zine!
To celebrate two years of "Give & Take"
e-zine, I invite you to tell me how a
suggestion
you read in my archive of articles enhanced
your holistic practice.
I'd love to hear what
topics inspired you to grow and improve
your
business. My April 2008 e-zine will
feature the
success story, website, and
photo for selected entries.
I'm
already
accepting submissions so send yours to
ANewLeafCoaching@earthlink.net and join in
the celebration!
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_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
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Copyright 2005 - 2007, A New Leaf
Coaching -
Anne
Kelly
All rights in media reserved. The content of
Give and Take may be
forwarded in
full without special permission provided it is
used for
non-profit purposes and full attribution and
copyright
notice are given. For other purposes,
please
contact Anne Kelly.
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Forward this
article to a grateful
friend
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| I'm thankful for |
Hi everyone! My name is Jenn Givler
and I'm
the Intuitive Business Coach for Women
Entrepreneurs.
The
month of November is one of my favorite
months of the year. To me, it's a month of
focusing on gratitude - one of my
favorite
subjects!
This year, one of the things that I am
incredibly grateful for, is having met Anne. I
had the honor of meeting her in person at a
Holistic Fair here in York, PA. I just love her
energy - we are truly kindred spirits. I've so
enjoyed connecting with her, and I look
forward to working with her in the future!
In my business, I specialize in helping
you
break through your mind-set traps. You
know, things like fear, self-doubt, or
indecisiveness. On my
website, you will
find e-books and empowerment
products.
I'm offering you 25% off of any of my
products from now until November 30,
2007.
This a special sale - only for you guys. So
please e-mail me directly to make a
purchase. I can be reached at
jenn.givler@gmail.com
Let me
know
that Anne sent you!
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Expires:
November 30, 2007
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