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Give and Take e-zine
September 2006

Dear Anne,

Are you happy with your current fees? My feature article tells you how to set a price that honors you, and attracts your ideal clients!

In this issue...
  • Coach Anne's radio interview - FAQ on coaching
  • Are you charging what you are worth?
  • The ease and benefits of group coaching
  • Coach Anne - Keynote Speaker

  • Are you charging what you are worth?


    You already know what your time is worth to you. Every day you make dozens of choices that tell the world the value of your time.

    Take this short quiz and consider what it reveals about how you choose to spend your time. Answer just for yourself; I assure you, there are no right or wrong answers.

    1. When grocery shopping, do you buy pre-sliced vegetables and mushrooms, or do you slice your own?
    2. Do you hire a web professional, or do you maintain your own website?
    3. Do you do all of your own administrative work, or do you pay someone to assist with a portion?
    4. Do you sometimes stay late at work, above and beyond your paid hours?
    5. Do you provide your professional services to friends and family for free or for reduced fees?
    6. Do you expect to wait well beyond your scheduled appointment time for the doctor, the cable guy, and the dryer repairwoman, and do not complain when they are hours late?
    When the topic of setting fees was discussed during my coach accreditation training, I listened with great anticipation. Looking back, I was hoping for a magic answer, an exact dollar amount that would assuage my anxiety while filling my bank account to the brim.

    Instead, the wise trainers offered us a choice. They assured us that whatever rate we set for our services, there was a willing and waiting audience eager to pay that amount. Yes, you read that correctly. Whether I set my fees very low, at a moderate level, or very high, there are clients out there who will consider me their perfect match.

    Let that sink in for a moment. Do you believe it to be true? What does your experience tell you?

    I have the same number of clients today as I did when my fees were much lower. After coaching for the federal government, I was unsure what to charge when I started my own business. At first I cautiously offered an hourly rate that I hoped clients would find acceptable. The clients who were attracted to that rate found me (synchronicity?) and enjoyed the benefits of my service.

    Over the next year, my confidence increased and I found myself ready to charge professional fees that better honored the value of my time. Lo and behold, each subsequent client made a decision as to whether my fees were reasonable. Some decided yes, others no. Yet my number of clients remained constant!

    Some additional thoughts on setting fees:
    • Practice your pricing speech in detail, preferably with your coach. Yes, the words tumble out rough the first few times, but, believe me, it gets easier.
    • Ask your current clients to respect the confidentiality of your pricing. This allows you some flexibility in setting your fees.
    • Do not feel you must publish your prices. Consider an enticing, results-oriented description of the benefits you provide, followed by an invitation to contact you for further information.
    • If a prospective client cannot afford your primary service, do you have a menu of services on a sliding scale? This is called a funnel approach to bringing clients on board and will be the topic of my October e-zine.


    The ease and benefits of group coaching
    Invest in yourself button


    Ideal business/ideal client: Identify and attract your ideal clients while building the business you want. This group is for entrepreneurs who want to regain lost clarity and passion while growing their business. Group meets by telephone for 45 minutes, three Wednesdays per month, 8:00 p.m. Eastern Standard Time. For more information, contact Anne

    Help! Help! My To Do List Is Killing Me! Does the time monster weight heavy on your back? Together with other busy professionals, identify and claim what you truly wish to do with your precious business and personal time. Group meets by telephone for 45 minutes, three Mondays per month, at 8:00 p.m. Eastern Standard Time. For more information, contact Anne


    Coach Anne - Keynote Speaker


    Wise Women Leadership Summits
    Anne Kelly - Keynote Speaker
    Saturday, September 16, 2006
    10 a.m.-4 p.m.
    Location: Circle of Light, 12002 Hunterton Rd., Upper Marlboro, MD




    Copyright 2006, A New Leaf Coaching - Anne Kelly
    All rights in media reserved. The content of Give and Take may be forwarded in full without special permission provided it is used for non-profit purposes and full attribution and copyright notice are given. For other purposes, please contact Anne Kelly.


    Coach Anne's radio interview - FAQ on coaching

    • What results can you expect from coaching?
    • Does coaching help with both work and with home life?
    • How can you select the right coach for you?
    Click here to listen.

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    "Give & Take" e-zine Archive

    About Anne



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    COUPON - Massage and Workshops


    I am excited to share a special opportunity only for readers of my e-zine.

    During the month of October, fabulous massage therapist, Connie Boucher offers my readers 10% off the regular price of both her therapeutic massage sessions, and her Essential Soul Therapy Workshop, scheduled for October 14.

    You won't want to miss this workshop, so sign up soon as seating is limited. Call Connie Boucher at (304) 258-6678.

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